The pathway is broader than the website alone.
Myelin works across the systems a business uses to be discovered, communicate, convert customers, operate and improve. Web development and search remain core capabilities, with ecommerce, brand identity, content, advertising, automation, integrations and measurement connected around them.
Different services. One system.
Use the pathway to jump to the area that sounds closest to the problem.
- 01Discover
Search · profiles · social · paid discovery
- 02Experience
Web · brand · content · mobile · accessibility
- 03Convert
Enquiries · ecommerce · landing pages · CRO
- 04Operate
Integrations · AI · workflows · CRM
- 05Improve
Analytics · monitoring · maintenance · refinement
Web design & development
Simple to complex. The aim is not simply a nice website; it is a clear, fast, responsive, accessible and maintainable business asset aligned with a commercial objective.
Explore web capabilityStrategy, UX, development, performance, integrations and long-term support
Plan the experience
- Website strategy and commercial objectives
- Information architecture and user journeys
- UX planning and UI design
- Mobile-first and responsive behaviour
- Landing, brochure and lead-generation websites
Build the right foundation
- HTML, CSS and JavaScript
- Custom front-end development
- Interactive experiences where they add value
- Contact, enquiry and booking systems
- Third-party and API integrations where appropriate
Make it dependable
- Performance and Core Web Vitals
- Accessibility and semantic structure
- Technical SEO foundations and structured data
- Analytics and conversion tracking
- Cross-device and cross-browser testing
Keep it useful
- Maintainable structures
- Future pages and expansion
- Website maintenance and bug fixes
- Content and feature updates
- Technology selected around the business requirement
Technology follows the requirement. A straightforward professional site should not be over-engineered. A more involved build should not be constrained by a one-size-fits-all stack.
SEO
SEO is not something we add at the end. It should influence architecture, technical implementation, content and user experience from the beginning.
Explore SEO capabilityTechnical, on-page, content, local and measurement
Technical SEO
- Crawlability and indexability
- Site architecture, canonicals and redirects
- XML sitemaps and robots directives
- Structured data and schema
- Core Web Vitals, mobile usability and page speed
- Duplicate content, broken links and technical audits
On-page SEO
- Search intent and page targeting
- Titles, descriptions and heading hierarchy
- Internal linking and image optimisation
- Alt text and semantic relevance
- Service pages, legitimate location pages and useful FAQs
Content SEO
- Search-demand and content-gap research
- Topic development and supporting content
- Existing-content optimisation
- Content hierarchy and long-form content where justified
Local + measurement
- Local business visibility and profile consistency
- Google Search Console and analytics
- Landing-page and content performance
- Search visibility monitoring
- Conversion measurement and continuous refinement
We do not guarantee rankings. The work is about building stronger, clearer signals and improving the parts of the system that search engines and customers rely on.
GEO / AGO / AI search visibility + business profiles
Search is no longer limited to a traditional list of blue links. Customers increasingly discover and validate companies through maps, profiles and AI-assisted search experiences as well.
Explore visibility capabilityMachine-understandability, local profiles and source consistency
AI / generative search readiness
- Clear entity and company information
- Strong service definitions
- Question-and-answer content
- Schema and semantic structure
- Crawlable, answer-friendly content
- Consistent sources and business information
Google Business Profile
- New profile setup or existing-profile audit
- Business information, categories and services
- Opening information, images and website links
- Location consistency and profile maintenance
- Review visibility strategy and supported action tracking
Apple Business
- Business setup and information review
- Location and opening information
- Website and profile consistency
- Ongoing updates where required
The goal is better machine-understandability, authority and discoverability. We cannot guarantee that ChatGPT, Google AI results, Gemini, Perplexity or another system will cite or surface a business.
Shopify & ecommerce
Commerce has to balance brand, usability, discoverability, conversion and maintainability. Improving one while ignoring the others usually creates a new problem elsewhere.
Explore ecommerce capabilityStore setup, UX, merchandising, SEO, tracking and ongoing management
Store foundation
- Shopify setup and existing-store improvement
- Theme configuration and customisation
- Custom front-end development
- Collection architecture and product organisation
- Navigation and search/filter experience
Customer journey
- Product-page UX
- Mobile commerce experience
- Cart UX and checkout journey review
- Conversion-focused improvements
- Product merchandising
Discovery + data
- SEO and technical SEO foundations
- Structured product information
- Tracking implementation
- Store performance and page speed
- App and integration review
Ongoing store support
- Product and content updates
- Bug fixing
- Store management
- Continuous UX and conversion improvement
- Maintenance as the catalogue and business change
Good ecommerce work removes friction and makes the offer easier to understand. It does not guarantee sales.
Social, advertising, content, photo & video
The business should not become five different versions of itself across its website, profiles, ads and social channels. We help keep the message and creative connected to the same customer journey.
Explore communication capabilityStrategy, creative preparation, paid campaigns and channel-ready assets
Social media management
- Channel strategy and content planning
- Content calendars and post planning
- Caption and copy development
- Brand consistency and content repurposing
- Posting support and performance review where included
Quality over quantity. We do not build a strategy around arbitrary post counts.
Paid advertising
- Campaign and audience strategy
- Creative strategy, copy and asset preparation
- Landing pages and conversion tracking
- Testing, retargeting and budget allocation
- Monitoring, reporting and funnel analysis
Advertising cannot fix a fundamentally weak customer journey. Ad, landing page, offer and tracking should be considered together.
Content creation
- Website and landing-page copy
- Service and SEO content
- Social and advertising creative
- Ecommerce and product content
- Marketing assets and message refinement where in scope
Photo + video editing
- Crop, resize, colour correction and retouching
- Background refinement/removal where appropriate
- Ecommerce, social and advertising formats
- Video cutting, sequencing and short-form edits
- Aspect-ratio adaptation, web compression and captions where required
Creative should be prepared for its actual destination rather than exporting one asset and using it everywhere.
AI automation, integrations & workflow automation
What repetitive work is currently costing you time? We combine software and integrations with AI-assisted processing where it genuinely improves the workflow, reducing repetition, moving information between systems and supporting staff while keeping judgement with people where it matters.
Explore automation capabilityLead management, communication, admin, CRM, ecommerce, content operations and internal tools
Map the existing process.
Find where time is being lost.
Identify repetition and error points.
Understand which systems hold the information.
Automate only what can be automated safely.
Keep human review where it remains necessary.
Lead management
- Enquiry capture and classification
- Lead routing and CRM entry
- Notifications and follow-up workflows
- Lead summaries
Customer communication
- Automated acknowledgements
- Follow-up sequences and reminders
- Enquiry or support triage
- Internal escalation
Administration + sales
- Data-entry reduction and form processing
- Document processing and information extraction
- CRM and pipeline updates
- Follow-up reminders and internal summaries
Ecommerce + content operations
- Order-related workflow support and alerts
- Product or inventory data workflows where integrations allow
- Content drafting and repurposing support
- Approval, asset and publishing workflows
Internal AI tools
- Knowledge assistants
- Internal information retrieval
- Document Q&A
- Business-process and staff support tools
Integrations + monitoring
- APIs and webhooks
- CRM, website and ecommerce integrations
- Email systems, databases and spreadsheets
- Scheduled checks, alerts, reporting and change detection where appropriate
Privacy and security are part of the workflow design. Sensitive information should not be passed carelessly between services. The systems involved, data handled and access required are considered before implementation.
Analytics, tracking, conversion & continuous optimisation
If something is being improved, there should be a sensible way to understand whether the change helped. We focus on useful signals rather than vanity metrics.
Explore measurement & supportTracking, maintenance, conversion and post-launch improvement
Analytics + tracking
- Analytics configuration
- Conversion events and form tracking
- Ecommerce tracking and advertising pixels
- Search Console
- Landing-page, funnel and customer-journey analysis
Conversion improvement
- Behaviour-based website refinement
- Call-to-action and lead-capture review
- Checkout and funnel analysis
- Measurement around meaningful outcomes
Maintenance
- Bug fixes, content updates and new pages
- Product and store updates
- Performance and technical review
- Integration and automation maintenance
Continuous optimisation
- SEO refinement and search monitoring
- Business-profile maintenance
- Analytics review and reporting
- Digital strategy adjustments as needs change
Wider digital strategy & infrastructure
Sometimes the real problem is not one channel. It is that the channels and internal systems do not agree, do not share information or are working towards different objectives.
Explore wider system workDiagnosis, prioritisation and connected digital infrastructure
Digital pathway review
- Customer discovery and validation points
- Website and conversion journey
- Content, advertising and profile consistency
- Internal operational workflows
Prioritisation
- Identify the highest-impact friction first
- Separate urgent fixes from longer-term improvements
- Avoid buying tools or services that do not solve the problem
Infrastructure thinking
- Choose platforms around actual requirements
- Connect systems where useful
- Keep the setup understandable and maintainable
- Plan for sensible future expansion
The scope follows the problem. Myelin can deliver a focused individual project or work across a wider connected digital system.
Brand identity & logo design
Your brand should be recognisable before someone even reads your name. We develop original logo and visual identity systems around a clear idea — researched, reduced and refined until they are distinctive, practical and consistent wherever the business appears.
Explore brand capabilityDiscovery, concept development, logo systems, typography, colour, assets and rollout
Discover + position
- Brand discovery and positioning
- Audience, competitor and industry research
- Existing identity review where relevant
- Brand differentiation and visual territory
- Understanding where the identity needs to work
The process starts with the business rather than the logo.
Develop the idea
- Concept development and sketch exploration
- Symbol, wordmark and letterform exploration
- Monogram or brand icon development where appropriate
- Progressive reduction and simplification
- Optical refinement, spacing and proportion
- Testing across small and large applications
Build the identity system
- Primary and secondary logo variations
- Brand icon or monogram
- Colour palette and typography system
- Black, white and colour logo versions
- Social media and profile assets
- Favicon and digital-ready marks
Prepare + extend
- Vector, print and web-ready files
- Brand usage guidance
- Full brand guidelines where required
- Custom graphic systems, patterns and social templates
- Packaging, printed assets and brand applications where required
- Website visual direction and optional motion concepts
The wider system scales with the project. Not every business needs every application.
Discover → Define → Sketch → Reduce → Refine → Systemise → Deliver. We do not create ten random logos and ask you to choose one. Exploration happens throughout the process, but the strongest direction is developed because it connects back to something meaningful about the business. The final logo is one part of the outcome; the wider goal is a visual system that can remain consistent across websites, social media, advertising, print and future brand material.